I am extremely excited to premiere Jack Massic – Always, one of the most inviting and feel-good song of the summer. The perfect tropical vibe for this season’s beach and pool parties. Blending the boundaries between Pop and Deep House, writer, producer and Latin Grammy Award nominee, Jack Massic teamed with the talented R’n’B singer Junior, to create this accessible summer opus. After only a few plays, you will be singing along and the infectious melody will bring sunshine to your rainy days. Don’t be surprised to catch people around you “Shazam-ing” it!
While the song has a catchy feel-good vibe, the tender and emotionally stirring music video by Indio Films brought slightly different emotions in me. I felt hope and love, the feeling that having each other is enough, that all the material and money in the world don’t really matter. It reminded me a bit of my brother and I when we were young, just having fun outside, not caring about the “outside” world.
Watch the inspiring music video/short film for Jack Massic – Always below.
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Following singles like HOLD ME TIGHT and UNCOVER will be included in his debut album, to be released in 2017. The album will offer a blend of Tropical and Deep House tracks, some with Pop melodies mixed in. For this project, Massic has co-written all the songs, partnering up with many talented songwriters from Miami and Los Angeles.
Prior to entering the electronic music world, Jack Massic has been involved in the music industry for more than twelve years as a musician, songwriter and producer, under the name Santiago Hernández. His most recent role was as the drummer and vocalist for the Colombian band Sin Ánimo de Lucro. Among the many accomplishments achieved by this group were a Latin Grammy Nomination, two certified Gold albums, three #1 hits on the radio charts and a tour with over five hundred shows in seven countries.
He graduated with honors with a “Master in Music and Musical Arrangements”, additionally receiving an honorable mention for his thesis named “The Evolution of Jazz and its Application to Colombian Music.”
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